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Sales is the lifeline of any business. Thanks to Sales, under no circumstances would you ever worry about receiving a check for payment on a service that no one has purchased, nor would you ever be late in fulfilling an order you never received.
The current economic climate is challenging for many businesses - large or small. In order for a business to be successful today, it requires keen skills in attracting and retaining "Top Performers."
Top Performers
If you were to look at your entire Sales force, how many "Top Performers" would you say you currently have? What impact on your future business would it have, if the majority of your Sales Team was comprised of "Top Performers?" For a small business or start-up company, the difference between a team comprised of "Top Performers" and a team of ordinary Sales Reps has a crucial and major impact on the value of the product or service being sold. This difference has a great impact on the revenue growth that a company will recognize year to year.
What makes a Sales person a "Top Performer"? The question can arguably be viewed from many different viewpoints, but most would agree that along with education, training and sales experience, passion is the most essential quality of any great sales person. It is with passion that the best sales people first sell themselves, their company and ultimately the product or service to a prospective buyer.
The greatest challenge for any CEO today is to attract and retain a "Top Performer." Top Performers are expensive, aggressive, confident and result oriented. They are team players, offering assistance to other sales reps in an effort to ensure the entire team reaches their individual and team quotas. "Top Performers" are passionate about the "Art of the Sale"; for them it is an exciting game. They are motivated by challenges and prefer the "Pay for Performance" based pay models with uncapped commissions. These individuals know their worth to the company and usually will leave if left unchallenged, not recognized for their performance or paid disproportionately.
At Central Desktop, home of the leading online collaboration software, we value "Top Performers" and are currently seeking a few for our Account Executive roles. If you feel you are a "Top Performer", we encourage you to send us your resume to jobs@centraldesktop.com.
Marian Ford - Director of Sales; Central Desktop

Sales Intranets
Anyone working in a company with a successful Intranet will tout its benefits: it saves time, reduces costs, makes money, simplifies the work process, speeds decision-making, morphs employees into a coordinated, collaborative team, and on and on. After a while, they can't figure out how they got along without it. But for every Intranet success story there is at least one company, and probably far more, whose Intranet is the bane of their existence.
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Intranet Connects Sales and Marketing
You would think that sales and marketing departments would work hand in hand: Sales needs marketing to provide the right message, collateral and advertising to generate leads or move potential customers further along in the buying cycle, and marketing needs feedback from sales so they understand what potential customers are looking for, why those who didn't close went with another brand, and why existing customers decided in their favor.
Nevertheless, we've all heard (and probably experienced) horror stories about sales and marketing being at loggerheads. If sales are down, marketing points the finger at sales, and sales points the finger at marketing. It's a time-honored tradition, really. But it's about as productive and useful as the antiquated law in Pennsylvania that requires you to take your car apart piece by piece and hide it in the bushes if you see a skittish team of horses heading your way while driving at night. (no joke!).
On the other hand, when they work together, sales and marketing can create an unstoppable customer-centric selling machine.
Aria Systems
Aria Systems, the leading provider of On-Demand Billing and Customer Lifecycle Management solutions, is doing just that with Central Desktop's Intranet functionality.
To find out how Aria Systems
and more, read Affordable, Intranet - Up Within 1 Week, Without IT!
- Enhanced communication between Sales & Marketing to boost their sales
- Set up their Central Desktop Intranet quickly and easily, without IT resources
- Saved time and money
Want to learn more about Intranet Software? Join Central Desktop's Director of Sales, Marian Ford Thursday, May 21st, 2009 at 10am Pacific for a Free Webinar: How to Use Central Desktop as an Intranet
Central Desktop - Salesforce.com
We'll be attending and demonstrating Central Desktop at Salesforce.com's Winter '07 Event aka APEX Day.
The event is on Tuesday January 16th, 2007 at 9am at the The Palace Hotel in San Francisco.
Click here for more details and to register.
We'll have a demo pod and hope to meet as many of you as we can.
Be sure to swing by if are attending. We'd love to chat.


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