Browsing the "Agencies" Category

The increasing importance of the agency traffic manager

October 26th, 2012 | by Steve Hall

With the proliferation of online and social media, coupled with increasing partnerships with outside entities, keeping things on track and in the right department's hands at all times has placed increased importance on the traffic management role


The evolution of the ad campaign

September 17th, 2012 | by Steve Hall

Prior to 1993, developing an ad campaign boiled down to the most simplistic basics: determining who to reach, how to reach them and for how long. It was a set it and forget it mentality. After 1993, the web and social media shifted the concept of the advertising campaign from "set it and forget it" to "always on."


Seven ways to improve agency efficiency

September 4th, 2012 | by Steve Hall

Nothing loses an agency client faster than inefficient process and the frustration it causes a client. Not even Cannes-winning work can keep a client if the agency can't manage the relationship properly. Here are seven tips you can put to use right now to ensure your agency is serving your clients swiftly, effectively and efficiently


Are ad agencies ready for the cloud?

August 28th, 2012 | by James Gardner

Agencies are encouraged to be risk takers; they’re always looking for the cutting edge that can bring their clients a competitive advantage. But they don’t always take the same approach to their own businesses



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