Browsing the "Marketing" Category

Meet the social CMO

October 21st, 2015 | by Jason Compton

Marketing chiefs need to understand social today in order to track its evolution into still-bubbling channels of the future.

Building tomorrow’s CMO

August 14th, 2015 | by Jason Compton

Tomorrow's CMOs can't predict which channels and media will be most relevant, but they do need to be ready to keep what works and jettison the rest.

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