Published on February 27th, 2012 | by Sydni Craig-Hart

Collaboration ROI: Consistency Is Key

This is a contributed guest post from Sydni Craighart, Central Desktop user and founder of

I’ve used a number of different tools and systems over the years to manage projects amongst my team. My favorite among them all is Central Desktop, but this piece of advice really applies to any collaboration solution. There is no right or wrong way to use it, and how you set it up is really a matter of personal preference. But there is ONE thing you must do to get the most out of your investment.

That is…use it consistently!

Perhaps before you used Central Desktop or another collaboration tool as the dashboard for your business or project management, you were used to collaborating with team members via email. This likely led to some miscommunication, lost files, missed deadlines and more. And now, even though you’ve committed to using Central Desktop, you find yourself still shooting “quick” emails to your team with requests, project updates, files, etc.

I’ve certainly been guilty of this (hey…it takes one to know one) so, here are 3 tips that will help you centralize your team communication and enjoy a 100% return on your investment in Central Desktop:

1. Keep the software open in your browser window – If your Central Desktop dashboard is out of sight, it’s out of mind. Keep it open throughout your work day so it’s easy to pop over and post a comment, task or file that you need to share.

2. Organize your workspaces and task lists according to how your team operates – Sure, Central Desktop is easy to use “out of the box.” But if the way you have it set up doesn’t match the way you and your team think or communicate, you’re going to lose interest quickly. Take advantage of the many customization features available. And if you want it to do something you can’t figure out how to implement, ask for help! That’s what customer service is there for. They are quick, responsive and waiting for your call.

3. Set a good example – If you want your entire team to use the software, you can’t be the one instigating communication outside of the platform. Make the commitment to ONLY use Central Desktop to communicate with your team, no matter how short the note or request may be. The more you develop this habit and see the benefits of keeping your projects well organized, the less likely you’ll be to use your email for this purpose. Plus, this will cut down on email clutter which is a huge time-waster for many professionals.

In my company, Smart Simple Marketing, we use Central Desktop for managing day-to-day operations, accounting functions, marketing campaigns and client management. Each month that we use the software consistently, we get a solid return on our investment, save time and work more efficiently. These are all great reasons for me to NOT shoot off “quick” emails to my assistant asking for her help! I encourage you to do the same.

About the Author

Sydni Craig-Hart, The Smart Simple Marketing Coach, is founder of Known for her simple, strategic and results-focused approach to marketing, she also has the unique ability to find new profit centers in her client's businesses so they can create more money NOW. Visit for your FREE kit, "5 Simple Steps to More Clients, More Visibility and More Freedom" and apply for a FREE "Profit Breakthrough" session with Sydni!

Back to Top ↑