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The State of Social Collaboration

March 23, 2011 5 Comments

Social collaboration is here to stay.  In less than five years, the dialogue around social collaboration has shifted from skepticism to “expecticism.”

In the near future, software vendors won’t differentiate on whether or not they are social – virtually all business software will be inherently social. The intranets of tomorrow will ALL be like Facebook. Rapid and hyper collaboration tools that leverage the entire company and remote workers will be “table stakes” in the enterprise.

At a recent dinner hosted by GGV Capital, Jeff Richards (Partner, GGV Capital) moderated a Q&A session with Tom Fisher (CIO, Successfactors) and Brian Lillie (CIO, Equinix). When asked about the tools and solutions they look for as CIOs, they were both unequivocally focused on “connecting people and remote offices.” They were both in the process of  integrating social companies (via acquisitions) into their platforms for their customers or other cloud-based solutions for their employees. In both cases, social collaboration is at the core of their products, their innovation and their company DNA.

When a CEO in the audience asked the CIOs, “How do we get on your radar? How do we sell to you?”, they both responded that in addition to professional and personal referrals, the #1 source of new products and software is from their employees – also a social, collaborative exercise.

It goes without saying we believe that social collaboration is changing how companies work together, how they innovate and how they serve their customers. As such, we’ve created an infographic that chronicles the history of social collaboration, illustrating where the industry has come from, how large it has become and where it is growing.

Feel free to share this infographic, The State of Social Collaboration, with colleagues and readers in your blog posts, articles or website by using the embed links provided.

To embed, use the code below:

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Isaac Garcia

About Isaac Garcia

CEO and Co-Founder of Central Desktop
View all posts by Isaac Garcia →

5 Responses to “The State of Social Collaboration”

  1. Jeff Richards Reply March 23, 2011 at 1:16 pm

    Isaac – great to have you at the GGV dinner. Love the post. I put a link to it on my blog: http://13hourstothink.com/2011/03/23/social-collaboration/

  2. Paul Clark Reply March 23, 2011 at 2:54 pm

    Thanks for sharing the illustration. Nice work.

  3. Isaac Garcia
    Isaac Garcia Reply March 23, 2011 at 5:32 pm

    Thanks Jeff and Paul – spread the word!

    “social collaboration has shifted from skepticism to “expecticism.””

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