Enterprise 2.0

As many of you probably know, last week the Enterprise 2.0 Conference took place in Boston. Isaac Garcia, our CEO, Cheryl Smith, our Internet Marketing Director, and Krystal Roemer, who coordinated everything, and I went. I'm Sam Patel, Central Desktop's Director of Business Development. We just got back and we all thought it was fantastic.

Customer Appreciation Dinners

We hosted two gourmet Customer Appreciation Dinners at restaurants around the city. At the dinners, we got a chance to visit with many our customers, and the events themselves were as fun as they were informative. We met a lot of people who are really excited about our product and gave us some incredible feedback. It's been great hearing what people have to say about CD; their responses have been positive & we have no doubt many of their suggestions will help us improve the Central Desktop user experience and deliver even better service. They got a chance to learn more about us too--many of them were unaware of a number of advanced features of Central Desktop. It was nice for everyone to visit and get a feel for how other companies were using Central Desktop. It seemed like everyone got a lot out of it.

We had a booth at the Expo Pavilion which was very successful for cultivating future Business Development Partnerships. A lot of these potential partners will be able to expand their offerings by promoting Central Desktop to their corporate enterprise customers. People were very responsive to the benefits of partnering with CD.

Partnerships

We have several different categories for partnerships:

• Affiliate partners (generally entrepreneurs, SEO affiliates, and bloggers) receive one of the highest affiliate payouts in the industry, including residual revenue.
• Resellers (VARs, ISVs, and Consultants) can implement and sell Customized Central Desktop implementations as their own solution, making money on the initial implementation, as well as an on-going monthly basis.
• Technology Partnerships can work where we integrate their technology or they integrate ours, ideally quickly expanding distribution for both solutions.
• Strategic Partners generally have strong distribution channels, where adding our product to their line-up creates a quick new revenue stream.

The biggest benefit to partners is the ability to quickly add a new revenue stream to their business, which includes:

• Custom branding to keep current clients comfortable
• Integrating a proven, award-winning, cutting-edge product to their current offerings
• Benefiting current customers by introducing a product that can revolutionize their businesses
• Support help to get their program off the ground
  • a dedicated Business Development Manager
  • Marketing Materials
  • Joint partnership announcements
    • Newsletters
    • Blog Posts
    • Press Releases
    • Listing on the partners page
  • Training
  • Customized special offers
  • Customized landing pages
• Real-Time commission tracking

In general, we partner with companies in market sectors such as small & medium sized business (SMB), small office home office (SOHO), office supplies, consulting, non profits, and on-demand software providers / SaaS companies--we've got a wide range of great partners, and I'm looking forward to expanding that much further.

All in all, Enterprise 2.0 was a lot of fun and a huge success for Business Development; I can't wait for the next conference in November.

Interested in becoming a Central Desktop Partner? Fill in our Partnership Application. It will come straight to me & I'll take care of you.